Kelly Slater is an ICON!
Kely Slater is, simply put, the greatest surfer of all time. He has won 11 world titles, changed the world of surfing for ever- through design and performance innovation and elevating surfing to a mainstream sport.
While still competing on the world tour, with his eyes firmly set on the 2016 title -Kelly has also started a diverse range of interesting side projects -
His own artificial wave company - http://www.kswaveco.com/
His own ethical fashion brand - http://www.outerknown.com/
He is also dipping a toe in the drinks market - http://purps.com/
oh .... and he also recently launched his own futuristic surfboard company... Slater Designs ...
To say the man is busy might just be an understatement! - It will be interesting to see how the life and legacy of Slater will unfold... one thing is for sure.... it's going to be interesting!